VoiceCon eNewsletter
VoiceCon’s weekly text-only email newsletters had low open/click rates and wanted to merge two brands into one weekly html newsletter, along with their other promotional offerings. The design had to maintain their current look and feel. Since there was a lot of content to organize into one file, I started wireframing ideas.
The main eNews feature belongs at top hierarchy. Next is the other brand UC eWeekly, while showing a register call-to-action, and keeping the weekly sponsor above the fold. Some of their other brands and current live event promos came in the next section. Finally, they wanted to give readers more options to interact with other offerings: video, blog entries, podcasts, virtual event, webcasts, and connect with social media links. I added more color and graphics to entice the reader to scroll down and notice to the lower hierarchy levels.
That’s not all, I had to code html to read in most email clients, especially Outlook and Gmail. It all held together once previewed!
Role: visual design, html/css coding
Project type: Corporate, email newsletter design/production
